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Fancards Elevates Brand Presence With 21 Schools in 16 States Through Learfield IMG College Extension

Feb 18, 2021 8:15:00 AM / by Johnny Esfeller

Fancards solidified an extension covering 21 schools in 16 states with Learfield IMG College

Multi-year agreement positions Fancards as prepaid card provider to iconic college brands

BIRMINGHAM, Ala. (Feb. 18, 2021) University Fancards LLC, the nation’s leading provider of college-branded gift and reloadable prepaid cards, announced today a multi-year extension with Learfield IMG College. Notably, this allows Fancards to continue gaining valuable brand exposure among passionate fans with shared affinity at 21 schools in 16 states across the U.S.

The new agreement is concurrent with the 2021-22 college athletic season and signals sustained growth for Fancards, as more than 20,000 retail stores now carry its branded cards by market, complementing online sales.

“We’re excited to be able to sign this extension with Learfield IMG College – an outstanding partner for over five years now when we started with the University of Alabama,” said Lynn Boggs, CEO, University Fancards. “Moving forward, we’re focused on our continued business strategies, growing our retail presence, and expanding our university partnerships to allow access to our proprietary data platform for consumer spending insights and additional contactless payment solutions.”

The extension enables Fancards to align with the following academic institutionsAlabama, Arizona, Army, Boise State, Cal, Florida, Florida State, Houston, Louisville, Michigan, Mississippi, Mississippi State, North Carolina, Oklahoma State, South Carolina, Tennessee, Texas, Texas A&M, Texas Tech, Virginia Tech and West Virginia. Learfield IMG College is the respective athletics multimedia rightsholder for these 21 institutions and manages the Fancards’ overall relationship.

“Fan engagement is critical to everything we do, and vital to the schools we’re fortunate to represent,” said Learfield IMG College’s EVP, National Sales & Marketing Andrew Judelson. “Fancards provides a fun, unique way for fans to utilize prepaid cards in their daily spending and budgeting. They’ve been a terrific partner of ours and provide another layer of fan affinity and value to our institutional partners.”

While Fancards’ benefits vary by institution and sport, the company will receive significant visibility in venues and digitally to engage fans, in addition to unique fan engagement opportunities on a school-by-school basis.

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Johnny Esfeller

Written by Johnny Esfeller